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  • Anouk Lorie 1:09 pm on July 23, 2014 Permalink
    Tags: advertising, , eric setton, , global games, mobile messaging, mountain view ca, publishing, , , technology new, uri raz   

    Tango Mobile Messaging Establishes $25M Global Games Fund 

    Tango Receives $280M Investment From AlibabaJuly 23, 2014 | Mobile messaging leader Tango announced two new initiatives to expand the company’s gaming publishing business. One is a $25 million Tango Global Games Fund and the other is the appointment of Jim Yang to vice president of games publishing. The Tango Global Games Fund will be predominately used to support the company’s new publishing strategy. Tango is a free mobile messaging service with more than 200 million registered users that continues to enhance its platform with innovative content for game developers, advertisers and others. Tango was founded in 2009 by CEO Uri Raz and CTO Eric Setton and is headquartered in Mountain View, California with offices in Beijing, China and Austin, Texas.

  • Anouk Lorie 1:03 pm on June 30, 2014 Permalink | Reply
    Tags: , advertising, , grow mobile, ,   

    Perion Acquires Grow Mobile For Up To $42M 

    Perion-LogoperionJune 30, 2014 | The Israeli mobile app services company Perion announced that it acquired mobile advertising firm Grow Mobile for up to $42 million. Perion hopes that the acquisition will help the company expand its offerings for mobile application advertising. Perion announced that $17 million will be paid up-front in cash and equity, while the remaining $25 million will be paid in cash and equity over the next two years. Grow Mobile’s advertising platform allows mobile app developers to track and buy campaigns, similar to Facebook, in order to attract more users. Perion (formerly IncrediMail) was founded in 2000 by cousins Yaron and Ofer Adler and has quickly become a global software giant with offices in Tel Aviv, Seattle, and San Francisco.

  • Anouk Lorie 3:44 pm on June 11, 2014 Permalink | Reply
    Tags: , adconian, advertising, Amobee, digial ads, ,   

    SingTel’s Amobee Unit Acquires Adconion For $235M And Kontera For $150M 

    amobeeJune 11, 2014 | SingTel’s (Singapore Telecommunications Limited) digital advertising unit in Israel Amobee acquired Israeli digital content intelligence developer Kontera for $150 million and two units of the cross channel advertising company Adconian Media Group for $235 million. The deal was announced on Wednesday, with Amobee stating that the acquisition of Kontera and Adconian Media North America and Australia will strengthen its position on mobile-driven digital marketing technology. Amobee was founded in 2005 as a mobile advertising company and too was acquired by SingTel in 2012 for a sum of $321 million. Kontera is a unique big data web advertising platform that hyperlinks words to promotional content founded in 2003 by Israelis Assaf Henkin and Yoav Shaham.

  • NoCamels Team 5:03 pm on October 24, 2013 Permalink | Reply
    Tags: advertising, campaigns, , qlika, , segmentation, targeting   

    Advertising Management Platform Qlika Raises $1.7M 

    Advertising Management Platform Qlika Raises $1.7MIsraeli startup Qlika, which developed patent-pending technology that enables advertisers to manage and optimize their campaigns for each local market, segment and media channel, has raised $1.7 million. The seed funding was invested by several Israeli and American private investors The startup, a graduate of the UpWest Labs accelerator, says it will use the funds to hire more employees and expand its target market.

  • NoCamels Team 3:12 pm on September 10, 2013 Permalink | Reply
    Tags: advertising, , minteye,   

    Minteye Signs Multi-Million Deal With AOL 

    Minteye Signs Multi-Million Deal With AOLAmerican internet giant AOL has entered into agreement with yet another Israeli video-technology startup. “Calcalist” reports that Minteye, which offers users an alternative to video advertising using image replacements, will receives several millions of dollars every month from AOL for implementing its technology in AOL’s video streams.

    Last month, AOL acquired Israeli startup Adap.tv for $405 million.

  • NoCamels Team 11:34 am on August 29, 2013 Permalink | Reply
    Tags: advertising, , , ,   

    Browser Advertising Startup Revizer Raises $20M 

    Browser Advertising Startup Revizer Raises $20MIsraeli startup Revizer, which developed tools that enables embedding targeted commercials on browser add-ons, has raised $20 million. “Calcalist” reports that the investment was made by Pitango Venture Capital, at a company value of $100 million.

    Revizer reportedly produces $1 million a month in revenue.

  • NoCamels Team 4:45 pm on July 17, 2013 Permalink | Reply
    Tags: advertising, , ,   

    Taykey Raises $6M 

    Taykey Raises $6MIsraeli startup Taykey, which connects advertisers with audiences based on real-time interest data from social networks, has announced the closing of a $6 million financing round. The company, founded by Israelis and headquartered in New York, uses real-time social network data to match advertisers with their audiences at relevant intersections.

  • NoCamels Team 10:53 am on April 8, 2013 Permalink | Reply
    Tags: advertising, brandforce, , , word of mouth   

    Brandforce Raises $1.4M 

    Brandforce Raises $1.4MIsraeli company Brandforce, which develops word-of-mouth marketing technology, has announced that it has completed a financing round, raising $1.4 million. The bulk of the investment came from private American investors. The Israeli company intends to use the funds for expansion into the North-American market.

  • NoCamels Team 12:51 pm on March 7, 2013 Permalink | Reply
    Tags: advertising, , , interactive,   

    Video Advertising Company Innovid Raises $11M 

    Video Advertising Company Innovid Raises $11MIsraeli company Innovid, which offers interactive video advertisement services, has raised $11 million. The funds came from existing investors Sequoia Capital, Genesis Partners, and T-Venture (Deutsche Telecom), and new investor Vintage Investment Partners. The company has raised $27.6 million to date.

  • NoCamels Team 3:21 pm on February 28, 2013 Permalink | Reply
    Tags: advertising, banner ads, bannerplay, , tom glocer   

    BannerPlay Raises $150,000 

    BannerPlay Raises $150,000Israeli startup BannerPlay, which offers a platform for creating banner campaigns, has announced that it has raised approx. $150,000 from a private investor, Former Thomson Reuters CEO Tom Glocer. BannerPlay has raised roughly $850,000 to date.

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