August 5, 2014 | The Israeli content discovery platform Taboola announced that it will acquire US company Perfect Market in order to broaden the company’s portfolio and its products. Perfect Market allow content providers to increase their revenue by optimizing the text advertisements that appear on websites. Taboola hopes to use Perfect Market’s tools to offer their customers an additional service, Taboola-X, that will bring in extra revenue for publishers. This is Taboola’s first acquisition of a company, occurring after the company reported $250 million in revenue. The company has yet to disclose the financial details of the sale, but according to reports, Perfect Market has raised up to $30 million to date, which leads to estimates that Taboola paid tens of millions of dollars for the company.
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mayay 12:09 pm on August 5, 2014 Permalink
Tags: advertisement optimization, content discovery ( 4 ), israel ( 109 ), monetization ( 4 ), perfect market, publisher monetization, Taboola, tech news ( 81 ), technology news ( 91 ), US ( 11 )
mayay 4:07 pm on June 25, 2014 Permalink | Reply
Tags: content ( 6 ), content discovery ( 4 ), nbc, nbcsportsdigital, Taboola, technology news ( 91 ), you may like
June 25, 2014 | The leading content discovery platform Taboola was chosen by NBC Sports Digital, a division in the NBC Sports Groups, for an exclusive, multi-year strategic partnership. The partnership will use Taboola’s personalized content recommendation service to boost website engagement and to improve monetization on 16 of their websites, including NBCSports.com, GolfChannel.com, and Rotoworld.com among others. Taboola’s content-recommending algorithm examines context, browsing history, geographic location, social media trends and collaborative filtering, sending on average 350 million unique visitors to recommended webpages each month. Taboola was founded by CEO Adam Singolda in 2007 and is currently headquartered in New York City. The content-recommending service also has an R&D center in Israel and offices in London and Bangkok.
mayay 11:11 am on June 5, 2014 Permalink | Reply
Tags: japan ( 4 ), marketing ( 5 ), Taboola, white label, yahoo ( 3 )
June 5, 2014 | The content discovery and marketing platform based in Israel, Taboola, will partner with Yahoo Japan on a white label basis. As CEO Adam Singolda told Beet.TV, Taboola will begin to embed links from its marketplace at the bottom of pages on Yahoo Japan on a white label basis, meaning that the Taboola logo will not be displayed. The news of the partnership with Yahoo Japan comes as Google is expected to develop a marketing and content discovery platform similar to Taboola’s in the coming months.
NoCamels Team 2:40 pm on June 30, 2013 Permalink | Reply
Tags: aol ( 3 ), content recommendation ( 5 ), cooperation ( 14 ), Taboola
NoCamels Team 6:44 pm on February 19, 2013 Permalink | Reply
Tags: content recommendation ( 5 ), financing ( 166 ), Pitango ( 12 ), Taboola
After creating a buzz by reporting 1.5 billion daily recommendations, Israeli company Taboola has announced that it has raised $15 million, in a financing round led by Pitango Venture Capital. Taboola says that the funds will be directed towards doubling their staff and opening new offices in countries they wish to expand to.
NoCamels Team 1:10 pm on June 26, 2012 Permalink | Reply
Tags: funding ( 89 ), investment ( 152 ), Taboola, video recommendation ( 2 )
Video recommendation platform Taboola.com announced that it has raised $10 million in Series C financing led by Marker LLC. Existing investors Evergreen Venture Partners and WGI Group also participated in the round. According to the company, “proceeds will be used to implement the company’s international growth strategy and invest in its product range for Taboola’s top tier digital publisher partners.” Taboola, founded in 2007, is headquartered in New York City with R&D in Israel.
NoCamels Team 12:40 pm on May 7, 2012 Permalink | Reply
Tags: german ( 2 ), media ( 4 ), OMS, Taboola, video recommendation ( 2 )
Video recommendation service Taboola announced that it has signed an agreement with Germany’s media network OMS earlier this year, to provide video recommendation functionality on its network of sites. OMS is an alliance of more than 30 newspaper publishers and operates an advertising and video syndication network, which provides online video marketing for about 200 German Newspapers websites. Taboola is headquartered in New York City with R&D in Israel.